Paid Advertising

Paid advertising puts your business in front of potential customers through purchased placements. Global Ad Solutions plans and manages campaigns around the services you want to grow, the markets you can serve, and your capacity to respond to new inquiries.

Each channel has a different job. Google Search Ads meet an active search; Local Services Ads connect eligible businesses with service inquiries. Meta creative introduces an offer in social feeds, while television and streaming build awareness in selected audiences and markets. The right mix depends on the buying moment, not on using every platform.

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Start here when you need to reach a defined audience, improve an existing campaign, or support seasonal demand. A clear offer, an approved media budget, and reliable inquiry follow-up help determine whether a campaign can support your operations.

Google Ads Management

Global Ad Solutions manages Google Ads to reach people searching for your services and turn relevant visits into inquiries. We connect campaign decisions to lead quality and customer outcomes where reliable data is available.

Google Ads and Meta Ads Serve Different Buying MomentsGoogle Search Ads respond to searches for products or services. Meta Ads reach audiences on Facebook and Instagram through paid social creative. They need different targeting, creative, and measurement decisions. Running one platform does not mean the other is included.

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Local Services Ads Management

Global Ad Solutions manages Google Local Services Ads to connect eligible businesses with people seeking their services. We align account settings, budgets, and lead handling so you can assess which inquiries become booked work.

LSA Is Not Google Search Ads or Local SEOLSA is a category-limited advertising program with lead-based charges. Google Search Ads use keyword targeting and commonly charge for clicks. Local SEO addresses unpaid Maps and local-intent visibility, citations, and service areas. Ongoing Google Business Profile management is a separate service, not a substitute for LSA account management.

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Meta Ads Management

GAS manages Meta ad campaigns to introduce your services to potential customers and give interested people a clear next step. We test creative and review inquiry quality so decisions reflect more than clicks.

Meta discovery is not Google Search intentGoogle Search ads respond to queries people enter. Meta ads reach people while they browse Facebook and Instagram, using creative to build interest or reconnect with an audience. Paid Meta management also differs from organic social posting and producing the footage used in ads.

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TV & Streaming Advertising

Reach the audiences that matter through television and streaming campaigns planned around your business, market and message. We coordinate media buying and, when included in the agreed scope, video production so your campaign has a clear job to do.

Media buying is different from video productionVideo production creates the footage and finished assets. TV and streaming advertising also selects inventory, plans audience exposure, buys placements, and reviews delivery. Google Search ads respond to queries, while Meta ads run in social feeds; neither is interchangeable with a television media plan.

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How we plan the work

Choose the buying moment
Match search, lead-based ads, paid social, or television exposure to what customers need to know before contacting you. Eligibility and available inventory can limit the options.
Connect the campaign to the response
Review the destination page, call handling, service area, and team availability before increasing spend. A placement creates an opportunity; your customer experience still matters.
Measure what can be verified
Review delivery and inquiry quality alongside booked work or customer outcomes where reliable data is available. Platform reporting and attribution have limits.

A clear scope, not an automatic bundle

Advertising spend is separate from management. Creative production, website work, and organic search are not automatic inclusions. Campaign scope, budgets, access, and approvals are agreed before work begins; no channel guarantees leads or sales.